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n-CD - A Marketeers
Key...
A big problem marketeers face is obtaining the personal
details of the people who are interested in their
products. Gathering this valuable data is time consuming
and expensive, making it difficult to collate and
extract information for highly targeted campaigns.
However, using n-CD you will be able to find out
exactly who your customers are, extract important
information, target personalised campaigns, ensure
repeat business and most importantly from a management
perspective, monitor which parts of your marketing
are performing.
How does it work?
At the core of the solution is a unique identification
number and a secure web link, connecting existing
offline digital media (a CD-ROM) directly with a
specific, secure website on the Internet.
After manufacturing CDs in the usual way (pressed
only, not CD-R), a unique number - PID™ -
is etched onto the disc with a special laser. This
number is readable by all CD and DVD drives, allowing
the disc to act as a key, permitting access into
a secure website. You can only visit this website
if you have an original disc. The first time a user
accesses the secure website you'll be able to extract
their information, eg. name, age, email, phone or
any other specific information that is relevant
to you. This CD then becomes identifiable only with
that user. They cannot access the secure site without
the CD, therefore you'll be able to monitor how
often they visit, the cause/purpose of the visit,
etc.
There are many possible applications for this technology,
and it really is up to you and your specific requirement
as to how the technology is applied.
Here are some examples of how n-CD has been successfully
used:-
> Lottery - the PID can act as a lottery number
Bonus Content - Reward
> your customer for buying an original disc Collection
of bonus points
> Automatic online registration - ideal for software
publishers
> Collection of valuable consumer data - particularly
useful for B2C
> Your CD can become an E-Voucher Sales Channel
Tracking Virtual
> Training and with secure Testing and Reporting
One of the main benefits is that n-CD makes it possible
to provide additional value on top of conventional
optical media. Only this technology guarantees the
user the advantage of accessing specific content
which is directly linked to an original disc.
Does it work?
In short, yes - here are a couple of examples...
Direct Mail
The client, based in the Insurance Industry, was
looking to establish their B2C market in a new territory.
Rather than use a conventional paper based campaign,
it was decided to try an n-CD solution with a multimedia
presentation on CD for the direct mailing, offering
prizes as incentives.
In comparison with previous Direct Marketing Campaigns
the response rate was 3 times higher. The n-CD campaign's
messages were also recalled 50-60% more often, having
a long term effect on positive brand recognition.
In this case n-CD helped to create a positive and
innovative product image, plus a high level of brand
awareness.
Promotion
The client, a retail clothing outlet, put on a special
offer whereby customers spending more than £75.00
would receive a free CD. The main goals of the campaign
were to increase the number of customers visiting
their stores and to increase their average spend.
The CD contained content promoting the store and
its goods as well as a button which took the users
to a secure website. Once their details had been
registered they were able to use the CD as a voucher
to download 10 free songs from a database of over
1 million titles.
After the promotion the participating stores reported
an average 42% growth in sales, compared with the
same trading period for the previous year, plus
they were able to capture the details of their clients
for future promotional campaigns.
See our n-CD
page for further details.
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