Packaging solutions

There are many ways that a CD can be packaged. The standard way, as recognised by the industry, is a jewel case with a booklet and an inlay. It is a fairly cost effective, practical option, but not the cheapest. For example, if you are posting your CD's directly to your clients, you may find that the Jewel Case gets cracked and damaged. Also, a jewel case with print is quite heavy and can add between 27p and 36p onto a standard 1st class delivery. So, if you are posting 1000 CD's out..........!

There are 3 cheaper alternatives to the posting problem. A PVC wallet, which is cheap and very light. The trouble is that there is not a great deal of protection for the CD. The second we call a PP Mailer. This is made of Polypropylene, therefore quite robust and also light, and the third is a C-shell, which is a variation on the PP Mailer but instead of being square in shape it looks like a hinged, flat clam shell. The one disadvantage of the PP Mailer and the C-Shell is that there is not enough room to have any associated print in the packaging.

Another popular method for packaging your CD's is to use an Amaray® style case. This is commonly referred to as a DVD case as it is the standard type of packaging used for DVD's. These can be supplied in a variety of colours and all have a clear PVC pocket that is bonded to the outside enabling a wrap to be inserted to brand your product accordingly. The other real advantage of the DVD case is that there are a couple of clips on the inside which can store a manual, promotional flyers or any other associated literature which may be appropriate to your product. These cases are made out of Polypropylene and are very robust. You can also have DVD cases which are designed to hold 2 CD's. Instead of having clips to hold literature on the inside there is second spider to hold another CD.

If your CD's are to be used for promotional purposes you may wish to have your CD's inserted into a printed card wallet. Like all print, this becomes more cost effective the larger the quantity required, but an ideal light weight solution as it weighs no more than a standard PVC wallet. If your media is to be attached to a magazine, or to be distributed with a publication of some description the card wallet is the perfect solution.

A variation on the printed card wallet is something called a Lancing Pack. It is similar to a four printed page booklet with a pocket and it can be sealed or left open depending on your requirements. It is ideal if your design incorporates more text or you want more printing space to brand up your product.

If image is more important than cost then a Digipak® might be your ideal solution. These are card booklets that can be designed to hold from 1 up to 4 CD's and a booklet. They have a solid tray to hold the CD which is glued to the card and can be clear or coloured, again depending on your design.

There are also packaging solutions if you have products with multiple CD's. You could have wallets bonded together or wallets bonded together with specific pockets to hold print for branding purposes.

You may have a product with various in numbers of CD's, but looking to keep the costs down by packaging all of the products in a similar fashion. Or, your multiple CD product might have a number of updates per year. There is a very cost effective solution perfectly suited to this requirement called a UniKeep® box. The UniKeep box made out of Polypropylene with a pocket bonded to the outside for branding purposes. Inside there are a couple of clips which hold a particular kind of hole punched wallet. The UniKeep box comes in 3 sizes that will hold 5, 10 or up to 40 CD's so is incredibly versatile and can also hold a manual.

For further packaging examples, visit the CD/DVD Packaging section on our website.

December 2003