| 1. |
Use the appropriate
templates
Always use templates for your artwork
as they can save problems occurring down
the line. They show you outlines, bleed,
type margins, fold lines, etc, enabling
you to make full use of the printable area
for your designs. It is important that you
only use
templates supplied by us as they can
differ from company to company.
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| 2. |
Supply all artwork
in CMYK, and not RBG
Most artwork is printed using the
4 process colours - Cyan, Magenta, Yellow
and Black - so make sure all your artwork
is supplied in CMYK - that goes for any
bitmap images as well.
|
| 3. |
Resolution of bitmaps
to be a minimum of 300dpi
All bitmap images should be at
least 300 dpi (dots per inch). Anything
lower will give poor quality results leaving
your images appearing fuzzy and 'pixelated'.
The higher the density of dots, the higher
the resolution and the better the final
product will look.
|
| 4. |
Ensure there is
plenty of bleed
All paper and card parts should
have the artwork 'bleed' over the edges
of the template. This takes care of slight
movements when the printed parts are guillotined,
so avoiding unsightly white edges.
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| 5. |
Booklet pages supplied
in printers pairs
When creating CD booklets the artwork
should be supplied ready in printers pairs
otherwise the pages may not appear in the
correct order when the leaves are stitched
together. Have a look at the individual
leaves of a newspaper to see how printers
pairs works.
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| 6. |
Make a mock-up before
submission
Always create a mock-up of the
project to ensure that when the individual
parts are put together they look right -
for example, the designs of the CD face
and insert line up and the folds and spines
are in the correct places. See 'Printer
Pairs' above to see why it is a good idea
to do this.
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| 7. |
Do not leave guidelines
within the printable area
Always remove guidelines from your
print ready artwork (do not just hide them,
delete them!) but leave the cutter guides
as these help in the finishing process.
Any lines that are visible within the printable
area of your finished artwork WILL be printed
on the end product.
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| 8. |
Include fonts and
linked images
Make sure that any fonts are included
with the artwork, or that all fonts are
converted to curves. Missing fonts are probably
the biggest cause of job delays. Also check
that all linked images are supplied, as
these can be easily forgotten.
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Follow these points to help ensure your