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Screen-printed CD-R
with
blank text window |
Case Study
"Cost-effective Flexibility"
The Background
Our client provides software solutions enabling
organisations to manage their customer databases
more efficiently. Their software is very complex
with regular monthly updates and quarterly upgrades.
Our client also has a distinct brand identity
so the upgrades need to retain visual consistency
whilst keeping the costs to a minimum.
Not all users require the same upgrades as there
are differing software configurations. As a result,
various combinations of CDs need to be distributed
meaning that the quantities of each master duplicated
can vary.
The Problem
The quarterly upgrades were always pressed and
screen printed. Consequently, minimum quantities
had to be produced, which often exceeded their
requirement. This was not only costly, but also
time consuming, as the manufacture of pressed
discs can vary between 8 and 11 days (depending
on the time of the year). This resulted in their
clients not receiving software upgrades for nearly
2 weeks after the master data was made available.
The upgrade CDs also lacked visual consistency
with the monthly updates, as these required a
fast turnaround and were manufactured on CD-R
in smaller quantities.
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CD content information
added after duplication |
The Solution
When confronted with these problems we suggested
the solution of mass producing screen printed,
blank CDs, leaving a 'window' where specific information
about the CD content could be added later. These
CDs could then be used for all releases, both
monthly updates and quarterly upgrades. The CDs
are duplicated to their exact quantity and the
content specific information is thermally printed
to the surface of the each disc.
The Result
Visual consistency, and savings in both time and cost. Exact quantities are produced, eliminating wastage and unnecessary disposal costs. Most importantly the completed CDs are delivered back to our client within 4 days of the masters being issued, ensuring the end user
has their upgrades quickly causing as little disruption to their business as possible.
"At 4B we help our clients find solutions
to their problems. Whether these problems are
print related, cost related, time constrained
or other factors that exist with modern day business
pressures, we'll try to come up with a solution
that suits their needs. We don't just see ourselves
as a duplicator, but as a Solution Provider for
our clients – and no two clients requirements
are the same."
