n-CD

Premium Web content for Optical Media

Your Requirements
You are selling digital content by using optical media like CDs or DVDs. Negative trends like increased piracy and online downloads constitute a real threat to your business. You also use digital media for promotional purposes and you are interested in direct customer feedback.

The n-CD concept is the next step towards 1:1 marketing. It connects existing, offline digital media directly with specific websites on the Internet. By pairing a secure weblink together with a unique identification number (PID™), only "original CDs" are granted access to specific websites and to specific premium content designed for your disc customers. This unique concept makes your optical media more interesting by creating a unique value for your customers.

Your Benefits
For the first time ever the n-CD concept makes it possible to add additional value on top of a conventional optical media. Only this technology guarantees the user the advantage of accessing specific content which is directly linked to a specific original CD or DVD. The unique ID allows identification of a specific disc by checking it's unique identification number. Organisations using n-CD can now implement new marketing tools:

>	Link a CD directly to a specific webpage and specific premium content - secure and unique!
>	Collection of bonus points (e.g. per CD)
>	Lottery games (e.g. 10 out of 100 CDs win a prize "online" or get a specific web access)
>	Automatic online registration (e.g. for software publishers)
>	Collect valuable customer data for 1:1 marketing activities

How does the n-CD solution work?
The n-CD solution combines both technological know-how and innovative marketing ideas. The base of the solution is a unique identification number (PID™), which is printed on each optical disc during the production process. This number is unique and can not be duplicated when discs are being copied.

A secure weblink directs a user automatically to a specific website, the ID number is verified during an online authentication process. Weblinks, authentication - no need to worry - all this is taken care of and handled by the online servers.

Possible n-CD Applications

>	Lottery Your CD becomes a lottery ticket
>	Bonus Content Exclusive bonus content on the web
>	Bonus Points Reward loyal customers with bonus points
>	Voucher Your CD becomes an e-voucher
>	Cross Selling/Promotion Turn your CD into an effective sales tool
>	Sales Channel Tracking Monitor CD sales through various channels online
>	e-Market Research Use your discs for direct, online consumer feedback
>	Automatic Registration Use unique number on disc for direct, online registration
>	Try & Buy Unlock software on disc by downloading a unique key code

For more information about n-CD Solutions please
click here or call us on 0845 644 1869