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DVD in embossed tin
with printed paper inserts |
Case Study
Volvo "Life on Board Project"
We are often asked what is the largest number of
CDs or DVDs we can produce, and the simple answer
is - there is no limit!
In late 2004, we managed a production run of just
under 600,000 DVDs for Volvo Cars as part of their
"Life on Board Project" advertising campaign
spanning the press & magazines, television and
the Internet.
The project was split into 2 parts:-
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562,000 DVDs pressed, printed
in full colour and inserted into card wallets
(for distribution with the Sunday Times and
Sunday Telegraph newspapers) |
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10,000 DVDs pressed, printed
in full colour and inserted into custom designed
tins (embossed and printed) and with associated
paperwork (for distribution via website generated
enquiries) |
Various deadlines were set throughout the project
to ensure that everything ran smoothly, and time
was built in to allow samples of the embossed tins
and printed parts to be produced; as this was such
a large project, Volvo needed to be sure they knew
what they were getting.
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Embossed 2-part tin
printed in 3 colours |
A critical part of the project required the availability
of the DVDs to coincide with the TV advertising,
and since the advertising schedule had already been
organised, the final deadline for delivery was unmovable.
Development of the master DVD was completed on 30th
September 2004 and 562,000 DVDs were inserted into
card wallets, packed and delivered on 13th October
(2 days ahead of schedule). The 10,000 DVDs were
collated into the printed and embossed tins, with
2 booklets, shrink wrapped and delivered on 14th
October (1 day ahead of schedule).
Through good organisation and communication with
our client and suppliers, an excellent result was
achieved with a great looking product, delivered
ahead of time, and ultimately, Volvo were very happy.
Our main contact, Paul Carney, had this to say:
"We were in continuous communication with 4B
over timings and delivery, and their support ensured
that this project ran smoothly and was delivered
on time. For such a major campaign, this kind of
guarantee is essential."
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